Continuing to explore the themes in our white paper, What in the World Is Web 2.0, this second installment of our podcast explores the impact on public relations and marketing, plus some tips from the front lines.
Web 1.0, was Niagara Falls—a torrent of information. Web 2.0, by contrast, is a global water-pistol shootout. Rather than being deluged by the flow, participants in Web 2.0 can become part of communities that enable a tremendous amount of personal interchange. Our white paper, What in the World Is Web 2.0, examines how blogs, social sites and related developments are impacting news outlets and public relations, offering advice for communicators. Listen to part one of our podcast here and please tell us your thoughts.