Airfoil has been award a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA) at its annual event in New York. Our integrated campaign with Parrot for the launch of the company’s AR.Drone, a quadricopter controlled by an iPod touch or an iPhone, at the 2010 Consumer Electronics Show (CES) was recognized in the marketing consumer products/technology category.
It’s a cliché in the press release world but yes, we are truly thrilled, excited and honored! Being a finalist and then winning from a field of 823 entries across all categories reinforces our team’s talent for strategically planned and remarkably executed media relations campaigns.
Appropriately titled “Out of Nowhere,” our submission showcased the disruptive and buzz-building impact the campaign had at CES. The Airfoil team created a strategic marketing communications program to build mystery and drive consumer demand for the AR.Drone. The launch drove more than 100 media briefings, 600 media mentions, more than 3,000 new Twitter followers, and was the most-viewed video on YouTube during the opening day of CES. The Parrot website also received a nine-fold increase of website visitors and received five Best of CES Awards from publications and industry groups such as WIRED and Popular Science.
In addition, Airfoil was awarded the 2010 Bronze Anvil Award of Commendation for the same campaign. The Bronze Anvil competition drew 697 entries. Of those, only 78 organizations were selected as Award of Commendation winners. Airfoil also recently received the platinum Hermes Creative Award for the same campaign.
-- Janet Tyler