My time at Airfoil seems to have flown by with the speed of a 747 jet. The message alerting me it was time to write this piece seemed as though it came too soon. Three months had gone by and I didn’t even notice. Suffice to say I was having a great deal of fun and learning way more than I anticipated.
After the first on-boarding meeting concluded (word to future interns, these folks are serious about their on-boarding) I was thrown into account work. Not “just an intern” responsible for the bagels, I was pitching major outlets for technology powerhouse Microsoft my first week.
The first week of my internship really set the tone for how the remainder of my experience would be – fast. You always hear people within this industry say that working at an agency is, in many ways, the boot camp of PR. If this is true, please excuse my bulging muscles.
What resonates the most is the amount of work the account teams have entrusted me with. The majority of my time has been spent with the various Microsoft accounts doing a number of things from pitching consumer products to blogger relations (something totally new for me).
I got some great tips on that here .
Saying I learned and experienced a lot during my internship at Airfoil would be a huge understatement. Thus for future interns, or those simply interested in knowing some of the great takeaways from my internship, I would like to share a few things I learned along the way.
- There are unofficial ‘foiler historians running rampant. Talk to them! Many of the account teams have at least one person that started as an intern. I am a firm believer that people make the company culture what it is, so learning the history helps you establish if this is a company where you see yourself fitting in and excelling as an employee. This leads me to my next point.
- Transparency may not seem too important to a young pro hungry to get in the field of PR. But it makes a world of difference. Company transparency makes concentrating on work that much easier. I had weekly meetings with my supervisor and she always shared with me feedback on areas that needed improvement and recommended things I could do to grow professionally.
- The internship program is incredibly structured. The on boarding process may seem a bit excessive when all the meetings show up on your calendar, however they make a world of difference. Confusion isn’t billable and the on boarding helps dissipate many questions of where things are and who does what early on.
The staff and leadership take great care and time in developing not just the Airfoil brand but the people that work here. Everyone is a heavy lifter in terms of workload, but they still have a ton of fun, which made this experience ten times better.
-- Tracey Shavers is an intern at Airfoil Public Relations, a high tech PR agency with offices in Detroit and Silicon Valley.