Two years ago, it was all the rage – 3DTVs will be taking over your home. Except – no one liked the glasses, you had to have a 3D Blu-ray player and there were dire warnings of staring at the screen for too long. CNN listed other reasons, such as 3D content that was rushed to market and therefore lacking as another reason for mild adoption.
During the holidays, I was one of the consumers who helped create a surge that led 3DTVs to increase sales more than 100 percent. What prompted me to by a 3DTV? I was in the market for a larger TV for our living room, and the current TV was set to go to my husband’s new home office. I was looking for LCD, a larger size and good picture quality with a reasonable price. I had started studying various models and following deal sites after Black Friday to see what would be selling when.
My intentions were to wait until the TV sales of the Super Bowl, but then an eBay Daily Deal (eBay is a client but all deal procuring is personal) popped up that was hard to pass. The 3DTV was LCD and came bundled with a 3D Blu-ray player and four pairs of passive glasses.
My daughter received the Smurfs 3D movie for Christmas (complete with client Parrot’s AR.Drone cameo) and it looked just like the movie theater – only we were on a more comfortable couch. While I’ve only used the 3D feature a couple of times, the “regular” TV watching is crisp, clear and everything I expected.
Now, if I had only waited for 3DTV without glasses.
-- Tonja Deegan is the digital and social media director at Airfoil Public Relations, a high tech PR agency with offices in Detroit and Silicon Valley.