What’s all of the fuss about? That was the PG version of what I uttered earlier this week while driving home from a hard day’s work.
What the fuss was about had something to do with my highway exit, the home of this week’s 17th annual Woodward Dream Cruise. You see, I moved to 11 Mile and Woodward Ave. earlier this year, which lies right in the heart of the Dream Cruise. Although I’ve lived in Michigan my entire life, I was never that interested in cars growing up; hence this is my first experience with the event.
My growing appreciation for the automotive industry, combined with my home’s location, had me intrigued to learn more about this great Michigan tradition that is only a block away.
As I began to research this event, I came across the basics like how and why the Dream Cruise was started. I had no idea it started in 1995 as a small fundraiser to raise money for a soccer field in Ferndale, Mich.
Moving on from the history, I still wanted to learn more. I read several articles throughout this week, looking for something to really pique my interest and to help me understand what kind of buzz is being created. There was news about Ford showing off the 2012 Ford Focus ST performance hatch, GM displaying its new Chevy Volt and Chrysler having 19 production vehicles on display, among other treats from the “Big Three.”
However, what really got me excited was AutoWeek’s video preview depicting endless amounts of muscle cars. By the end of the video, I was showing my inner Tim Allen at the sight of muscle cars and Model Ts.
Now that I’m in the right frame of mind, stay tuned for an update highlighting my favorite parts from this Saturday’s Woodward Dream Cruise.
-- Dave Niemiec is an account coordinator at Airfoil Public Relations, a high tech PR agency with offices in Detroit and Silicon Valley.