Gone are the days of writing your phone number on a napkin for a potential date. Nowadays, it’s more common to see what some are calling napkin entrepreneurs, especially here in Silicon Valley.
Since all companies start with an idea, inspiration can sometimes come in the most outlandish locations. According to research recently conducted by Microsoft, one of Airfoil’s clients, entrepreneurs have been known to work in the most unlikely of locations when operating remotely, including bathrooms, movie theatres and even funerals. To help foster and channel this innovation, Startup Weekends are popping up all over the country, giving aspiring entrepreneurs a chance to discuss best practices for moving their ideas to market.
As explained by serial entrepreneur and accomplished professor, Steve Blank, “Tens of thousands of people who could never afford to start a company can now start several over their lunch break.” This is why many companies, including mobile applications, are popping up faster than we can download them. So what can established technology companies learn from these risky business models?
Recently, the Wall Street Journal, wrote a piece about how large technology companies, including Microsoft, are integrating startup’s social networking technology into their software. As best explained by two-time author and five-time entrepreneur, Josh Linkner, technology enterprises can learn from startups about how to re-energize with entrepreneurial thinking. Linkner believes that all companies should ask themselves the questions, “Why? What if? Why not?” in order to encourage them to think in a less formal, structured manner.
To hear more about how Airfoil views innovation, read our point of view here to help you formulate a few ideas for your communications strategy.
Have you ever witnessed a napkin entrepreneur sketch?
—Heather Arft is an account executive at Airfoil Public Relations, a high tech PR agency with offices in Detroit and Silicon Valley.