New platforms. 4G. Data plans. App stores. The most personal piece of technology, our phones, are constantly changing. Recently, our friends over at the Churchill Club hosted an event, Wireless is the Biggest Tech Platform in History. Now What?, featuring Paul Jacobs from Qualcomm and HP’s Jon Rubinstein to discuss recent mobile innovations and where the industry is headed.
However, before considering where mobile is going, perhaps we should consider what has changed just in our lifetime. What items did you once rely on that now your phone provides?
Here are a few items we thought of:
- Watch or alarm clock
- Address book
- Boom box - walk man - disc man - MP3 players – eight-track player
- Maps and GPS devices
The phone is not only eliminating the need for other items but it is also becoming an extension of computers, TV, Internet and gaming devices.
Today, with more and more apps coming out, one of the fastest growing marketplaces is app stores. We have gone from monophonic ringtones to downloading personalized ringtones to recording your own song right on your phone. Looking forward, Jacobs and Rubinstein discussed what mobile will bring us in the future -- from instant diagnostic health care to kid’s text books to a digital wallet.
The future will become even more mobilized and some companies have already started blazing this path. Enhanced hardware from companies like NVIDIA are taking smartphones to the next level - a superphone with new capabilities such as enhanced graphics and mobile payments. Meanwhile, you don’t have to miss the next great live sporting event, the game can travel wherever you go. MobiTV, Inc.’s technology platform has the ability to connect your phone to your tablet then back to your home screen.
Diagnose an illness? Stop and start a television show on any device? Insert classic rock jam here – “You ain’t seen nothing yet.”
—Mary-Katharine Juric, Matt Wolpin and Kali Fry