I love this time of year! When CES headlines spark a flurry of articles detailing how the latest innovations are shaping our collective digital future.
This year, with the introduction of a host of new tablets, the traditional lines between TV, Internet, radio and print have become so blurred that it’s difficult to truly tell where one ends and the other begins.
As this New York Times article so adeptly addresses, this ‘mash up of media’ isn’t just a glimpse into the future, it’s part of the new on-demand reality in which we live today.
In my household, for example, we recently purchased an Internet-ready TV and the Xbox 360 system. Now, with very little effort, we can switch from watching a show on hulu.com to gaming via the Xbox or renting a movie through Netflix to accessing news and connecting with people from all over the world on Twitter.
From a PR perspective, this is obviously a very good thing. We expect instant access to the local, national, global stories that matter most to us – and whether that content comes from the Web, TV, radio, or print doesn’t much matter. As storytellers, we now have access to more channels for our messages, with the added benefit of more unified, streamlined distribution paths.
Tablets are a perfect and timely example of this trend. Not only do they offer a dynamic interface that is easy to navigate, they mimic the mobility and “leaned back format” of the newspapers many people still yearn to get their hands on and leaf through.
When you take into account recent Internet gains, the availability of WiFi, smartphones and the evolution of these application-driven gadgets, I think it’s safe to say the clock is ticking on television’s days as our primary news source.