As the fastest growing demographic in the United States, Hispanics are a coveted market for businesses.
At the BlogHer conference, a panel of Latina bloggers discussed the issues and highlights of their online work. (Read their work here: Monica Vila, Jeannette Kaplun, Melanie Edwards, Silvia Martinez and Lex Esparza.)
Some of the takeaways are the same as any blogger: read my blog, know what I write about and talk to me before just pitching me.
Of the bloggers on the panel, only one writes exclusively in Spanish. The others write in English or a mix of Spanish and English (they called it Spanglish).
The strengths of the Hispanic mommy blogging community is that it truly operates as a community. The bloggers all engage with each other and serve as a resource for Latinas in the United States and other countries. The audience is wide and varied and serves a multitude of topics.
The panel of bloggers realize that the “target demographic” is a coveted one; however, they want to be treated as equals and with conversations instead of pitches.