Fun is one of Airfoil’s values and it manifests in different ways on different days. For the most part, though, I think we’d agree that we have fun doing what we do and whom we do it for.
Communications is fun. Branding is fun. It’s fun in the way an aunt or uncle experiences their niece or nephew. We watch breathlessly as these little people with all this potential grow into responsible and fascinating people, knowing we played a part in that development. We set good examples, we provide guidance and support and we counsel against courses gone astray. We may not be there every single moment, but that’s what makes the growth so much more important to us. We can be objective because we truly want what’s best.
And that’s true of the brands we work with; big brands and little brands and soon-to-be brands. There’s excitement when we encounter a new brand or new initiative for one of our partners. We look forward to planning with our clients, sharing experience, perspective and vision. We relish the accomplishment of a highly strategic and accountable planning process. We stand reliably by through the difficult growing pains that a brand sometimes must experience in order to realize its next cycle of success.
Branding is a process and a promise. It’s a contract between the customer and brand. It means, “I truly want what’s best for you. I have something you need to do your best.” When we talk about that openly and honestly, that’s branding in action, regardless of the delivery mechanism. It doesn’t have to appear on Good Morning America to be true or make people believe it. Messaging isn’t a ploy to trick people into making a bad decision.
We have fun doing what we do because we believe our clients truly want what’s best for their customers. We enjoy helping them make that contract. It’s fun to be responsible for all that potential.
-- Jennifer Becker