How many Olympians are you following on Twitter? How many did you start following since the beginning of the games? No sporting event can make you feel more patriotism than the Olympics, and now with the advent of Twitter and widespread use of social media, you can be closer than ever to the athletes and events happening throughout the host city. Without a doubt, the Olympics (summer or winter) are among my most favorite athletic competitions to watch.
While many were complaining about the TV delays and the ability to search for the results before the event was broadcast, Twitter was inviting everyone to see what was happening with their favorite athletes between events (See Verified Olympians). So through this new level of connectivity in our ever shrinking world, what have we witnessed from some of our most treasured American athletes this go ’round?
· @ApoloOhno shared his ever infectious and magnetic positivity to stand tall and be proud of who you are and your accomplishments
· @JohnnyGWeir seemed homesick, while his luggage made an unfortunate detour through Chicago without him
· @EvanLysacek Toured an Olympic press junket after winning gold in the men’s skating competition
In a time when traditional media is struggling with the concept that every Twitter handle is a civilian reporter breaking the latest news through social media and Twitpics, it’s encouraging to see how athletes are not only discussing the events around Vancouver, but also what the media is up to for interviews and the cross-promotion of both programming and their personal publicity.
This continues to build the strength, brand and interest in catching the hottest interviews and news from a variety of media sources. To our benefit, we can only hope this continued cross-promotion and increased consumer demand will slow the effects of slimming media staffs and quell the number of updates from @themediaisdying.
In the ever-changing media landscape, perhaps this high-point in the half-pipe will allow us as a community of consumers and professionals to truly evaluate the appropriate measurement and overall significance in how we utilize media and successfully plan for future innovations regardless of economic impact.
We can only watch with high anxiety the evolution of athlete/enthusiast interactive communications channels throughout the next four years. Congrats to all and tweet you in @Sochi2014OC.
-- Meg Soule