This week’s lead story in PRNews provides a strong argument for why mobile technology is the next game-changing opportunity facing the PR industry.
Shocking statistic: a third of all people will receive their customized news via applications on their mobile device. This is in addition to the rapid growth of live streaming content from providers such as Airfoil client, MobiTV.
As PR professionals and marketers, the use of mobile as a viable platform for brands is no longer somewhere off in the distance … it’s happening right now.
Case in point, look at all recent headlines in the airline industry with United and American Airlines now embracing mobile as a strategic advantage to deliver a better overall customer experience.
You can make the argument that mobile already represents a smarter way for PR folks to reach C-levels by the simple fact that most executives are never more than a few feet away from their Smartphone.
While the playing field may be shifting again, the path to success still begins and ends with the basics – a detailed understanding a client’s goals and linking these goals with meaningful PR objectives:
- What is the
organization hoping to achieve?
- What messages or
themes should you communicate?
- Who are the key
- What does success
- What are competitors doing?
The real power of mobile PR comes from its instant ability to tell stories directly to our target audience – in a platform they not only accept but prefer.
-- Janet Tyler