Is advertising in major media getting too cheap? Each morning one of my first reads is my trusty New York Times “Today’s Headlines” e-newsletter. I rarely pay too much attention to the imbedded ads but they are typically for major, global, BtoB marketers. Today, I was appalled to see a “Hot Sarah Palin Calendar” ad.
It saddens me to think that the economy has reduced one of the nation’s top, most respected newspapers to taking advertisers like this. Click through, and you are greeted with a picture of “Sexy Sarah” with a rifle on her shoulder on what looks like a low budget Web site. It might as well have been an ad for a “Girls Gone Wild” video.
I’ll remember not to pay attention to those ads in the future and continue relying on editorial for education and inspiration.
-- Elin Nozewski